Welcome to the 29th Day
One day one, a large lake contains only a single small lily pad. Each day the number of lily pads doubles, until on the thirtieth day the lake is totally choked with vegetation. On what day was the lake half full?
The answer is on the 29th day.
It takes 29 days for the first half of the lake to fill with lily pads, but only twenty-four hours for the lake to become overwhelmed.
Welcome to the 29th day.
Imagine that the proliferating lily pads represent the expanding array of changes that face us. Daily changes occur but businesses cannot absorb the repercussions fast enough to keep pace.
Now, substitute the word changes with competitors.
The online world is constantly changing. The old mantra about the speed of change in online is every online year is worth 7 in the offline world. With that amount of change and time compression, how do you keep up? How do you innovate?
How do you change your website in order to hit a moving target?
How do you put your mind around all the changes to make sense of the different opportunities and how do you frame those opportunities within your corporate mindset to implement them and to return a positive ROI? You do it by studying the competition, by studying web site best practices and taking these disparate pieces of information and putting them together to form new web site layouts, new products and new sales opportunities.
Online selling is about studying competing businesses and why they are successful. It’s about studying why they make the decisions they do. And then, it’s about looking at the current products available for you to sell and melding them with the disparate pieces of information you’ve gleaned from your competition and coming up with innovative new products that build revenues exponentially.
It’s the 29th day, an expanding array of changes and competitor s products face all of us in an increasingly compressed time frame. It’s time to make changes in your website strategy.
What do you do?
Contact me, I can help.
